{"id":9844,"date":"2026-02-12T13:42:43","date_gmt":"2026-02-12T19:42:43","guid":{"rendered":"https:\/\/radiolapeligrosa.com\/?p=9844"},"modified":"2026-02-12T13:48:54","modified_gmt":"2026-02-12T19:48:54","slug":"estudio-confirma-que-la-radio-lidera-en-confianza-y-alcance-en-ee-uu","status":"publish","type":"post","link":"https:\/\/radiolapeligrosa.com\/?p=9844","title":{"rendered":"Estudio confirma que la radio lidera en confianza y alcance en EE. UU."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"557\" src=\"https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image.png\" alt=\"\" class=\"wp-image-9845\" srcset=\"https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image.png 990w, https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image-300x169.png 300w, https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image-768x432.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La radio sigue consolid\u00e1ndose como el medio de comunicaci\u00f3n m\u00e1s confiable y con mayor alcance en Estados Unidos, incluso en un entorno dominado por plataformas digitales. Un estudio de la World Radio Alliance (WRA) revela que el 79% de los adultos considera a la radio como un medio muy confiable o confiable, superando a los peri\u00f3dicos, la televisi\u00f3n, las revistas y, por amplio margen, a las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su penetraci\u00f3n tambi\u00e9n es notable: el 83% de la poblaci\u00f3n la escucha semanalmente y la radio abierta concentra el 61% del tiempo diario dedicado al consumo de audio, por encima del streaming, los podcasts y los videos musicales. Estos datos confirman que la radio sigue siendo la plataforma dominante en t\u00e9rminos de tiempo de escucha.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guatemala un Pais que escucha Radio.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segun estudios las radios fm son la compania perfecta para los oyentes, dentro de sus beneficios, no gasta datos ni bateria, actualiza el acontecer diario, genera una comunicacion de doble via. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image-2.png\" alt=\"\" class=\"wp-image-9849\" style=\"width:240px;height:auto\" srcset=\"https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image-2.png 240w, https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image-2-150x150.png 150w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image-1.png\" alt=\"\" class=\"wp-image-9846\" style=\"width:500px;height:auto\" srcset=\"https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image-1.png 500w, https:\/\/radiolapeligrosa.com\/wp-content\/uploads\/2026\/02\/image-1-300x200.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La conexi\u00f3n emocional es otro de sus grandes activos. El 81% de los oyentes percibe a las personalidades de radio como amigos o familiares, mientras que m\u00e1s del 80% conf\u00eda en sus opiniones y los seguir\u00eda aunque cambiaran de emisora. Esta cercan\u00eda tambi\u00e9n impacta en la publicidad: los anuncios radiales generan mayor respuesta emocional y niveles superiores de atenci\u00f3n y recordaci\u00f3n de marca frente a otros formatos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la radio contin\u00faa siendo una fuente clave de informaci\u00f3n local, noticias de emergencia, clima, tr\u00e1fico y eventos comunitarios, reforzando su papel social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un mercado saturado de est\u00edmulos, la radio demuestra que su fortaleza radica en la confianza, la cercan\u00eda y la efectividad, pero \u00bfEstamos valorando realmente su poder en la era digital?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La radio sigue consolid\u00e1ndose como el<\/p>\n","protected":false},"author":5,"featured_media":9845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-9844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-farandula"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=\/wp\/v2\/posts\/9844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9844"}],"version-history":[{"count":3,"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=\/wp\/v2\/posts\/9844\/revisions"}],"predecessor-version":[{"id":9850,"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=\/wp\/v2\/posts\/9844\/revisions\/9850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=\/wp\/v2\/media\/9845"}],"wp:attachment":[{"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiolapeligrosa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}